Storyboard

Storyboard, Seth Apter’s first collection with Free Spirit, tells his story. It reflects his journey as an artist in all its layers. The collection pulls images from work he has made over time, and therefore, is a snapshot of his creative evolution. The designs are representative of his work which is typically abstract, textural, grungy and distressed, colorfully muted, deeply layered, and filled with text — used both as a design element and an expression of meaning. Storyboard represents his beliefs that more is more, the littlest detail makes the biggest impact, there is beauty in the imperfections, and you are always only one layer away from magic.